We saw a huge need for an old fashioned butcher store that specializes in farm raised beef that comes directly from the field to the consumer’s plate. We started to sell beef locally from the farm and learned that the consumer wants to know how and what these animals are fed. They also want as natural and fresh of a product as possible with no hormones, steroids or preservatives. After some more thought and planning, we decided we could provide such a product while giving the “old fashioned butcher shop” service. In June 2004, Hirsche Fraser Meats opened the doors in Okotoks, Alberta. We enjoy the challenge of providing quality, rancher direct meat at competitive prices. Our growing clientele is proof that this venture is really worthwhile.